Chapter 1 Exercise 1

NIU's home page, I believe, embodies the 3 measures of excellence in technical communication that are to be focused on in this exercise. On the website, there is a clean design, the universities colors are used, there a well organized sections, and labels to help direct people to where they might want to go. The website is fairly clear to navigate. The website is accessible because of the clear labeling, there's tabs at the top to help navigate the site. There are also sections to select for requesting more info, for applying, and so on. For someone who is able to read, I imagine the website would be fairly easy to navigate making it accessible. Lastly, the site does have a professional appearance. It is clean looking, modern, and as university websites go, it looks nice. I think with the slideshow images of happy students across the top, the site looks pleasant.